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The acceleration and saturation leads to things becoming outmoded, or out of fashion before they've even happened. That's a pretty complicated situation. Hype becomes autonomous from its object and runs away with itself.

Source: pitchfork.com
The acceleration and saturation leads to things becoming outmoded, or out of fashion before they've even happened. That's a pretty complicated situation. Hype becomes autonomous from its object and runs away with itself.