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Truthful words are not beautiful; beautiful words are not truthful. Good words are not persuasive; persuasive words are not good.

Laozi
Beauty, Beautiful, Thought Provoking
Laozi, D. C. Lau (1989). “Tao Te Ching”, p.117, Chinese University Press
Truthful words are not beautiful; beautiful words are not truthful. Good words are not persuasive; persuasive words are not good.