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I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Leo Burnett
Writing, Speech, Advertising
Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.