What's when you rap and don't appreciate the art? What's when you sell out just to get a start? What's when you make bullshit just for the charts? What's when you rap, but it's not from the heart? What's when you're hardcore, then you turn pop? When you steal ideas to get props? When you sell out to be on top? What's when you front like you're hard, but you're not? That's a gimmick.