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Genuine love is volitional rather than emotional. The person who truely loves does so because of a decision to love. This person has made a commitment to be loving whether or not the loving feeling is present. ...Conversely, it is not only possible but necessary for a loving person to avoid acting on feelings of love.

M. Scott Peck (2002). “The Road Less Traveled, 25th Anniversary Edition: A New Psychology of Love, Traditional Values, and Spiritual Growth”, p.119, Simon and Schuster
Genuine love is volitional rather than emotional. The person who truely loves does so because of a decision to love. This person has made a commitment to be loving whether or not the loving feeling is present.