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There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.

Malcolm Gladwell
Simple, Information, Way
"The Tipping Point: How Little Things Can Make a Big Difference". Book by Malcolm Gladwell, 2000.
There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.