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Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push - in just the right place - it can be tipped.

Malcolm Gladwell
Looks, Tipping, World
"How to start an epidemic" by Malcolm Gladwell, www.theguardian.com. April 22, 2000.
Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push - in just the right place - it can be tipped.