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The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.

Malcolm Gladwell
Epidemics, People, Tipping
"How to start an epidemic" by Malcolm Gladwell, www.theguardian.com. April 22, 2000.
The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.