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Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.

Malcolm Gladwell
Thinking, Ideas, People
"Online Extra: Q&A with Malcolm Gladwell". Interview with Gerry Khermouch, www.bloomberg.com. July 30, 2001.
Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution.