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Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.

Marc Ostrofsky
Media, Share, Traffic
Marc Ostrofsky (2012). “Get Rich Click: The Ultimate Guide to Making Money on the Internet”, p.65, Simon and Schuster
Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.