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  5. Never, ever condescend to the reader. Assume you are...

Never, ever condescend to the reader. Assume you are writing for someone better and smarter than you are. This will protect you from conventionalism, faddishness, and cliché.

Marilynne Robinson
Writing, Assuming, Protect You
"Marilynne Robinson: A Good Inheritance". Interview with Michele Filgate, www.barnesandnoble.com. October 21, 2014.
Never, ever condescend to the reader. Assume you are writing for someone better and smarter than you are. This will protect you from conventionalism, faddishness, and cliché.