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One of the biggest mistakes entrepreneurs make is that we lie to ourselves. We don't step back and look at ourselves like a competitor would.

"Mark Cuban Reveals The Best And Worst 'Shark Tank' Pitches And More". Interview with Jenna Goudreau, www.businessinsider.com. November 11, 2013.
One of the biggest mistakes entrepreneurs make is that we lie to ourselves. We don't step back and look at ourselves like a competitor would.