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The question isn't, 'What do we want to know about people?', It's, 'What do people want to tell about themselves?'

Mark Zuckerberg
People, Want, Knows
Interview with Charlie Rose, techcrunch.com. November 7, 2011.
The question isn't, 'What do we want to know about people?', It's, 'What do people want to tell about themselves?'