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  5. I did however realize that only 4% of the worlds population ...

I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.

Martin Lindstrom
Water, Creative, World
Source: bobmorris.biz
I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.