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To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

Marty Neumeier
Comfort, Needs, Peers
Marty Neumeier (2005). “The Brand Gap, Revised Edition”, p.76, Peachpit Press
To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.