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The same regions of the brain light up when someone touches their smartphone as when they touch a family member or a pet.

Matt Cohler
Light, Smartphones, Pet
"Matt Cohler: This Is Why Mobile Advertising Is Underrated" by Owen Thomas, www.businessinsider.com. September 11, 2012.
The same regions of the brain light up when someone touches their smartphone as when they touch a family member or a pet.