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If you have an outstanding product, world class content, or something else that sets you apart, then you can step back and start thinking about how to promote it.

Matt Cutts
Thinking, Class, World
"Matt Cutts and Eric Talk About What Makes a Quality Site". Interview with Eric Enge, www.stonetemple.com. July 9, 2012.
If you have an outstanding product, world class content, or something else that sets you apart, then you can step back and start thinking about how to promote it.