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For me, it always comes back to the blogger, the author, the designer, the developer. You build software for that core individual person, and then smart organisations adopt it and dumb organisations die.

Matt Mullenweg
Smart, Dumb, Designer
"Matt Mullenweg on how open source is democratising the web". Interview with Mich Atagana, memeburn.com. May 24, 2013.
For me, it always comes back to the blogger, the author, the designer, the developer. You build software for that core individual person, and then smart organisations adopt it and dumb organisations die.