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In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech.

Aristotle
Mean, Hypnosis, Speech
Aristotle, Aeterna Press (2015). “Rhetoric”, p.148, Aeterna Press
In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech.