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  4. Arlie Russell Hochschild
  5. To televisionize any serious problem, the program directors ...

To televisionize any serious problem, the program directors face the task of making the message 'go down smooth' until the audience is delivered to the commercial.

Arlie Russell Hochschild
Directors, Tasks, Faces
To televisionize any serious problem, the program directors face the task of making the message 'go down smooth' until the audience is delivered to the commercial.