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The first step towards solving the omnivore's dilemma is knowledge: eating with full consciousness. When that happens, I have a lot of confidence that people will make good choices.

Michael Pollan
People, Choices, Firsts
"Michael Pollan: The Omnivore’s Dilemma". Interview with Anne E. McBride, leitesculinaria.com. March 20, 2007.
The first step towards solving the omnivore's dilemma is knowledge: eating with full consciousness. When that happens, I have a lot of confidence that people will make good choices.