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My hope is that if people have the knowledge, and if they actually see where their food comes from and have access to the information, they will make better ethical choices.

"Michael Pollan: The Omnivore’s Dilemma". Interview with Anne E. McBride, leitesculinaria.com. March 20, 2007.
My hope is that if people have the knowledge, and if they actually see where their food comes from and have access to the information, they will make better ethical choices.