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I think if you're too concerned with being cool or hip or liked, you can't really make good TV because sincerity and coolness are opposites.

Michael Schur
Thinking, Opposites, Hips
"Showrunner Michael Schur on building Parks And Recreation's fourth season (Part 5 of 5)". Interview with Erik Adams, www.avclub.com. June 22, 2012.
I think if you're too concerned with being cool or hip or liked, you can't really make good TV because sincerity and coolness are opposites.