Authors:

...in the words of Max DePree: "Management has a lot to do with answers. But leadership is a function of questions. And the first question for a leader always is: 'Who do we intend to be?' Not 'What are we going to do?' but 'Who do we intend to be?'"

Mihaly Csikszentmihalyi (2004). “Good Business: Leadership, Flow, and the Making of Meaning”, p.129, Penguin
...in the words of Max DePree: Management has a lot to do with answers. But leadership is a function of questions. And the first question for a leader always is: 'Who do we intend to be?' Not 'What are we going to do?'