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Content is power in today's world, and if you can own that content, create it and make interaction more of an experience than a transaction, you create a different kind of loyalty.

Mindy Grossman
Loyalty, Different, World
"Q&A With Mindy Grossman". Interview with Jordan Saniuk, footwearnews.com. January 11, 2010.
Content is power in today's world, and if you can own that content, create it and make interaction more of an experience than a transaction, you create a different kind of loyalty.