They speak of "This Dojo" and "That Dojo". They are looking for profit.
Miyamoto Musashi, Yamamoto Tsunetomo, Inazo Nitobe (2010). “Honor: Samurai Philosophy of Life - The Essential Samurai Collection; The Book of Five Rings, Hagakure: The Way of the Samurai, Bushido: The Soul of Japan.”, p.10, Bottom of the Hill