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Perhaps the best known, and certainly the most vaunted, "discovery" of modern public opinion research is the indifference and ignorance of a majority of the electorate in western democracies.

Moses Finley
Ignorance, Discovery, Democracy
Moses I. Finley (1973). “Democracy ancient and modern”
Perhaps the best known, and certainly the most vaunted, discovery of modern public opinion research is the indifference and ignorance of a majority of the electorate in western democracies.