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  5. I dont write a word of the article until I have the lead....

I don't write a word of the article until I have the lead. It just sets the whole tone - the whole point of view. I know exactly where I'm going as soon as I have the lead.

Nora Ephron
Writing, Views, Tone
"In Conversation With A 32-year-old Nora Ephron". Interview With Michael S. Lasky, lithub.com. January 28, 2016.
I don't write a word of the article until I have the lead. It just sets the whole tone - the whole point of view. I know exactly where I'm going as soon as I have the lead.