The French have launched their own version of Google, called Quaero. You just type in the subject you're interested in, and Quaero refuses to look it up for you.
I did Google him, you know." "Oh, so you GOOGLED him Oh, well, that changes everything then, doesn't it? What could I possibly worry about now that I know you've conducted such a thorough Internet search?
In fact, when I come up with an idea for a parody I try to resist the urge to Google the idea to see if someone has done it already because the answer is almost always, "Yes, of course they have, they've thought of it!"
Google might be doping the horses.