The way it works for us is, when I watch a character and I connect to a character, I'd love to bring them back and see them again.
If it helps me in the way that if this movie is successful, I get to make more films, great, and the more films that I make and the more interest that I'm allowed to cover, the better for me and the better, hopefully, for the people who like to watch me.
We just watch anything speed by. To stop and really ponder what a product label says, or the tagline on a TV commercial, might be inherently silly. Those are things that are almost designed to be thrown away.