Indian culture is essentially much more of a we culture. It's a communal culture where you do what's best for the community - you procreate.
The experience of being on a show that is very much in the center of popular culture is exciting. You really feel like you're reaching people.
I grew up on American pop culture so everything that I fantasized about to get out of this sort of humdrum world of Bradford was about America. So when we decided to move there I was on the plane.