Life is much more interesting when you make a little bit of effort.
The IT people who have made such an effort to know and understand computer technology. They are frustrated that you cannot use Facebook, Twitter and YouTube in China. They are the first to recognize that the situation is terrible.
China spends a lot of resources and effort on gaining soft power over culture. The hope is that it can be the last lifeline for the Party's survival. Obviously, the idea will fail.
China partially wants to become part of the world. By hosting the Olympics and the Expo, they made a big effort to tell people: Look, we are the same. They want to be accepted by the international community.