Clothes are about manipulations: how I feel, how I want to feel and how I want others to feel about me.
Listen, the idea that I might be a fashion soothsayer is very flattering but completely inaccurate.
London Fashion Week is so different from any of the others. Compared to the strictness in New York, London seems freer from commercial constraints. Truer to the process, to street style, to a sense of humour.
I think it's every girl's dream, a little bit, to be a model because it seems from the outside to be a glamorous industry and I was really into fashion, and I remember just being excited and wanting to be part of that.
It's shot by Ben Rayner who I think is very talented at doing portrait photography as well as fashion photography. His images never look like a model. You know, it doesn't look like a faceless model just wearing whatever. There's always personality that comes through. That was quite important for me to capture.
I get a lot of fashion gifts, but rarely do I get something that's just fun.
I think Ugg went out of being something that Kate Moss and Sienna Miller were wearing in high fashion circles and then they were embraced by everyone. Once something reaches that tipping point of mass popularity then suddenly the fashion world is a bit like, "Wah." As you say, you see them less kind of everywhere now so maybe it's time to bring them back.
I think there's more room for different representations of women within fashion imagery.
When I was going to Paris for Paris Fashion Week, I'd often walk down the street and go into all the different shops that we didn't necessarily have in the UK and Maje was definitely one of the ones that stood out for me.
I was at school when Britney Spears' 'Baby One More Time' came out. I changed my uniform to look like hers. I just looked slutty after that, so thank you, Britney.
I think it's cool that London Fashion Week is about young designers trying wacky things.
I worry all the time that I'm going to run out of ideas, you know? I always tell my mom my fashion ideas, because I know she'll remember them.
At school, a careers adviser asked me what I wanted to be, and I said 'fashion journalist,' so writing for 'Vogue' has provided me with the opportunity to fulfill a dream.
