I think people have been obsessed with the wrong question, which is how do we make people pay for music? What if we started asking, how do we let people pay for music?
For most of human history, musicians, artists, they've been part of the community — connectors and openers, not untouchable stars.
I maintain couchsurfing and crowdsurfing are basically the same thing — you're falling into the audience and you're trusting each other.