Knowledge empowers people. If people know the rules, and are sensitized by art, humor, and creativity, they are much more likely to accept change.
While I was the mayor of Bogotá, I received occasional death threats. Therefore, I had to use a bullet-proof vest. I made a hole right where my heart is. The hole was in the shape of a heart. I believe this kind of gesture, gave me indeed more protection.
We need to create a society in which civility rules over cynicism and apathy.