I've always had an interest in the fashion industry. Fashion advertising and lifestyle branding has always been intriguing and provocative to me. It's not just clothing or style that I had interest in, it was more the marketing side of things that I had intrigue in.
My collections are a reflection of my personal style and interests. All the textiles, fabrics and patterns are of my personal choice.
My main intention was to not only create collections that defined myself and style, but to also create things that my fans identify with me and feel a belonging to.
