Marketing Quotes

If you make listening and observation your occupation you will gain much more than you can by talk.

Everyone sees what you appear to be, few experience what you really are.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Marketing is a race without a finishing line

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.

The great myth is the manager as orchestra conductor. It's this idea of standing on a pedestal and you wave your baton and accounting comes in, and you wave it somewhere else and marketing chimes in with accounting, and they all sound very glorious. But management is more like orchestra conducting during rehearsals, when everything is going wrong.

The internet is super smart. If you do something that is cool, that's actually worth people's time, then they'll adopt it. If you do something that's not cool and sucks, you can spend as many marketing dollars as you want, [they] just won't

Always deliver more than expected.

Don't use big words. They mean so little.

The more informative your advertising, the more persuasive it will be.

Don't hate what you don't understand!

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.

Those who stop marketing to save money are like those who stop a clock to save time.

To know your Enemy, you must become your Enemy.

Everyone lives by selling something.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

It's hard to find things that won't sell online.

It has to be acknowledged that in capitalist society, with its herds of hippies, originality has become a sort of fringe benefit, a mere convention, accepted obsolescence, the Beatnik model being turned in for the Hippie model, as though strangely obedient to capitalist laws of marketing.

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.