Don't get cocky just because you've had a good run. You can lose your business as fast as you've earned it.
I became a larger than life figure for one reason only. When you're quoted in the 'Wall Street Journal,' the 'New York Times,' constantly as the expert in the business people assume you're a lot bigger than you are. And then I had to run like hell to catch up with my own image.
Innovation and creativity are the juiciest parts of running a business.