I don't want to write poems that are just really clear about how I'm aware of all the traps involved in writing poetry; I don't want to write fiction that's about the irresponsibility of writing fiction and I've thrown out a lot of writing that I think was ultimately tainted by that kind of self-awareness.
I wasn't aware I'd write the novel when I wrote the New Yorker story either. And the narration of their construction in 10:04 is fiction, however flickering.
Most of us start from that position of irony now and what I wanted to do - really felt like I had to do if I was going to write another novel - was move towards something like sincerity.
I didn't want to write another book about fraudulence.
Experiments with the "as if" of fiction are often more lively in poetry and criticism and other modes of writing than in weak short stories or novels.