An unconscious people, an indoctrinated people, a people fed only partisan information and opinion that confirm their own bias, a people made morbidly obese in mind and spirit by the junk food of propaganda is less inclined to put up a fight, ask questions and be skeptical. And just as a democracy can die of too many lies, that kind of orthodoxy can kill us, too.
What's right and good doesn't come naturally. You have to stand up and fight for it - as if the cause depends on you, because it does.
Democracy doesn't begin at the top; it begins at the bottom, when flesh-and-blood human beings fight to rekindle what Arlo Guthrie calls 'The Patriot's Dream.
Unless you're willing to fight and refight the same battles until you go blue in the face, drive the people you work with nuts going over every detail to make certain you've got it right, and then take hit after unfair hit accusing you of bias, there's no use even trying. You have to love it, and I do. You just hope it strikes a spark somewhere in the critical mass of public opinion and helps some people to resist further the seductions of political and corporate advertising.
The most important thing the giant philanthropies could do - Gates, Rockefeller, Ford, Open Society Institute, and new ones emerging - would be to create a $2-to-$3 billion Trust for Independent Journalism. They wouldn't miss the money, and democracy would still have a fighting chance because of their investment.