Golf is a non-violent game played violently from within.
When I joined the Tour I studied the best players to see what they did that I didn't do. I came to the conclusion that the successful players had the Three Cs: Confidence, Composure, Concentration.
The average player would rather play than watch. Those who don't play can't possibly appreciate the subtleties of the game. Trying to get their attention with golf is like selling Shakespeare in the neighbourhood saloon.
