Creativity is an input to innovation and change is the output from innovation.
Anything is possible, but not always probable. Innovators increase the probability of the impossible.
Greatness follows those who lead the way.
Innovation transforms the useful seeds of invention into widely adopted solutions valued above every existing alternative.
It is embarrassing that the United States is so far behind the rest of the world when it comes to mCommerce.
You can’t really innovate for the past (your offering won’t be innovative and will be beaten easily by competitors). If you innovate for the future, then adoption will be slow until customers become ready. The trick is to task your insights team to provide guidance for the future present.