I would show my jobs to my mother, and she would always say the same thing: "That's nice dear". And then she would say: "Did you write it or did you do the drawing?" or "Did you take the pictures?" I'd always answer "no", then I realized the problem. My answer was then, "I made this happen". It's called design.
The difference between regulated architects and unregulated designers is, unlike buildings, letterheads don't fall down and kill people.