Top 7 Quotes by Bruce Tognazzini

The only intuitive interface is the nipple. Everything else is learned.

The only intuitive interface is the nipple. Everything else is learned.

Design, Experience, Nipples

It's hard to read through a book on the principles of magic without glancing at the cover periodically to make sure it isn't a book on software design.

Bruce Tognazzini

Book, Simplicity, Design

Never present a power-user option in such a way that normal users must learn all about it in order to know they don't need to use it.

Bruce Tognazzini

Order, Needs, Use

Constrain the user's expectations to match the abilities of the software.

Bruce Tognazzini

Expectations, Ability, Software

Bruce Tognazzini (1992). “Tog on Interface”, Addison-Wesley Professional

As for the Sun mouse, I'm not a big multi-button mouse fan, because I just can't remember which button to push when. I rather like the Macintosh system of using four modifier keys with the mouse.

Bruce Tognazzini

Keys, Buttons, Fans

The iWatch will fill a gaping hole in the Apple ecosystem. It will facilitate and coordinate not only the activities of all the other computers and devices we use, but a wide array of devices to come.

Bruce Tognazzini

Ecosystems, Apples, Use