Authors:

C. K. Prahalad Quotes

Strategy is about stretching limited resources to fit ambitious aspirations.

Strategy is about stretching limited resources to fit ambitious aspirations.

"The Wal-Mart Way: The Inside Story of the Success of the World's Largest Company". Book by Donald Soderquist (p. 178), April 21, 2005.

The future lies with those companies who see the poor as their customers.

"Integrating the Rural Poor Into Markets" by Bibek Debroy, ‎Amir Ullah Khan, (p. 17), 2004.

If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up.

C.K. Prahalad (2009). “The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition: Eradicating Poverty Through Profits”, p.25, FT Press

If your aspirations are not greater than your resources, you’re not an entrepreneur.

"The Life’s Work of a Thought Leader" by Art Kleiner, www.strategy-business.com. August 9, 2010.

There is an important distinction between barriers to entry and barriers to imitation.

Gary Hamel, C. K. Prahalad (2010). “Strategic Intent”, p.45, Harvard Business Press

The resource allocation task of top management has received too much attention when compared to the task of resource leverage.

Gary Hamel, C. K. Prahalad (2013). “Competing for the Future”, p.174, Harvard Business Press

Dividing meager resources across a host of medium term operational goals creates mediocrity on a broad scale.

"Strategy as Stretch and Leverage" by Gary Hamel and C.K. Prahalad, hbr.org. March/April 1993.