Monsters are very real. But they're not just creatures. Monsters are everywhere. They're people. They're nightmares...They are the things that we harbor within ourselves. If you remember one thing, even above remembering me, remember that there is not a monster dreamt that hasn't walked once within the soul of a man.
I think the experience of getting an audience a little bit tense and shocking them with a jump scare, and then moving on it can be cheap and easy. The harder thing is to get them unnerved and disturbed in a growing way. That starts off easy and increases all the way through the picture.
For me, the slower burn is a deeper and more effective scare. But I only like those kinds of scares when they're really earned. I don't like false scares.
