If ever there was a holiday that deserves to be commercialized, it's Halloween. We haven't taken it away from kids. We've just expanded it so that the kid in adults can enjoy it, too.
I had this grand idea that Elvira's kind of the Santa Claus of Halloween - at the malls, you'd have an Elvira there. Girls would dress as Elvira just like guys dress as Santa Claus, and it's not the real thing, but they'll pose for pictures, sign autographs. Of course, I couldn't go around to every mall, so we'd have to get more Elviras.
Ive made a career off of Halloween.
The biggest surprise was a picture my mom sent me, just about the time that we were about to wrap up the book, of me as a 5-year-old dressed in my first Halloween costume that she made for me. I said, "What's this? I never saw this photo." And she said, "We made you this black-and-orange Halloween costume out of crepe paper" - we were too poor to have fabric back then - "and you wanted to go as the Queen Of Halloween." And I was like, "What?" And she said, "Yeah, the Princess Of Halloween, the Queen Of Halloween, something like that.
