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Claude C. Hopkins Quotes about Advertising

All Claude C. Hopkins Quotes Advertising quotes Winning Writing
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Claude C. Hopkins
Purpose, Advertising, Profitable
Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

The time has come when advertising has in some hands reached the status of a science.

Claude C. Hopkins
Business, Hands, Advertising
"Scientific Advertising".

Impressive claims are made far more impressive by making them exact

Claude C. Hopkins
Advertising, Claims, Made
Claude C. Hopkins (2016). “Scientific Advertising”, p.35, Laurus - Lexecon Kft.

The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination

Claude C. Hopkins
Advertising, Compass, Destination
Claude C. Hopkins (2016). “Scientific Advertising”, p.2, Laurus - Lexecon Kft.

If a claim is worth making, make it in the most impressive way.

Claude C. Hopkins
Way, Advertising, Claims
"Scientific Advertising".

Advertising is much like war, minus the venom

Claude C. Hopkins
War, Advertising, Minus
Dr. Robert C. Worstell, Claude C. Hopkins (2014). “Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter”, p.47, Lulu.com

Never be led in new paths by the blind

Claude C. Hopkins
Path, Advertising, Blind
Claude C. Hopkins (2016). “Scientific Advertising”, p.26, Laurus - Lexecon Kft.

We cannot go after thousands of men until we learn how to win one.

Claude C. Hopkins
Winning, Men, Advertising
"Scientific Advertising Origins".

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

Claude C. Hopkins
Opinion, Advertising, Disaster
Dr. Robert C. Worstell, Claude C. Hopkins, John E. Kennedy, Albert D. Lasker “Scientific Advertising Origins”, Lulu.com

This is no lazy mans field

Claude C. Hopkins
Lazy, Fields, Advertising
Claude C. Hopkins (2016). “Scientific Advertising”, p.35, Laurus - Lexecon Kft.

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

Claude C. Hopkins
Long, Advertising, Method
Claude C. Hopkins (2010). “Scientific Advertising”, p.82, Cosimo, Inc.

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