The first act of love is always the giving of attention.
Consumer Christianity is now normative. The consumer Christian is one who utilizes the grace of God for forgiveness and the services of the church for special occasions, but does not give his or her life and innermost thoughts, feelings, and intentions over to the kingdom of the heavens. Such Christians are not inwardly transformed and not committed to it.
You really can't justify anything else but giving your whole attention to spiritual formation in Christ.
Many people get what they need from church attendance because the Word is preached, and the rituals are carried on, and God works, but it's drift more than anything else. And that's why the churches keep reaching for some programmatic formula that will make people come and give money. It's just really very sad.