In terms of how I understand the online world, it doesn't just work in the old-fashioned way. You're not going to see billboards and a bunch of commercials. It's all viral.
I really believe you have to make television with the belief that you're going to continue on. If you hedge bets and you catch yourself being measured, I usually find that's a bad sign. Maybe you know something that you don't want to know.
I do think you learn things about genre storytelling, but you also have to be careful not to learn too much.
